Live Target

from $14.50

Live Target's Mullet lure is designed to imitate real prey and draw the attention of large game fish. Its natural colors, realistic action, and two-dimensional exterior make this lure an effective ...

$11.99

Live Target Scaled Sardine TwitchbaitThe Live Target Scaled Sardine Twitchbait is engineered to perfectly imitate one of the most prolific baitfish in saltwater — the sardine. Rapidly gaining a rep...

$18.00

Live Target's Atlantic Mackerel lures are designed with a realistic, life-like profile and a three-dimensional shape for an ultra-realistic presentation. The mackerel's body construction and action...

$13.50

The Live Target Herring is a realistic, lifelike lure that replicates a real herring fish. It imitates the fish’s swimming actions, making it irresistible to game fish such as striped bass and pike...

from $14.50

To a game fish, the LIVETARGET® Threadfin Shad Swimbait isn't just shadlike—it IS a shad, and that means dinnertime. This medium-slow sinker is simply the most lifelike, anatomically correct shadba...

$15.99

The Live Target Sardine is a lifelike lure designed to simulate the look and feel of real baitfish. Its removable paddle tail creates an unstoppable action, perfect for casting and fishing in any c...

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